FOR COMPLETE BEGINNERS
Set Up Your First Email List This Weekend.
Choose what to give away, create it from a template, put up your sign-up page and connect your welcome emails. The templates, emails and step-by-step training are already done. Just follow along.
$7 one-time for the complete kit · Works with Systeme.io's free plan
Beginner Friendly
Plain English. Step by step.
Everything Included
Templates + emails + training
No Full Website Needed
Your sign-up page is included
Follow Along
Build it while you watch
You know you should start an email list.
But knowing you need one and knowing how to actually set one up are two very different things.
What are you supposed to give people?
Where do they type in their email address?
How do they get their free download?
And what on earth are you supposed to email them afterwards?
That’s exactly what this kit walks you through.
Choose your freebie, create it in Canva, set up your page, and connect your welcome emails.
No piecing together random tutorials.
No starting from blank pages.
No paid Systeme.io plan needed
Just follow the steps to start collecting interested people.
MY NUMBER ONE BUSINESS REGRET
Why I wish I'd had this sooner
My customer Donna was a complete beginner & had her lead funnel setup by the end of the video.
Such a great template! I am completely new to Systeme.io and this made it so easy to create a beautiful funnel for my website. The training video was so thorough - literally step by step and you can follow along - by the end of the video you are ready to launch it! Thank you!!
Donna
09 May, 2026
HOW IT WORKS
Four simple steps to your first real email list.
STEP ONE
Choose your freebie
Use the Idea Generator to find a simple freebie idea that suits your business and audience.
STEP TWO
Create it in Canva
Use the included Canva template to create your freebie without starting from a blank page.
STEP THREE
Set up your sign-up page
Choose one of the included designs, add it to Systeme.io, then customise the words and details for your business.
STEP FOUR
Collect Subscribers
Connect your welcome emails, share your link, and watch people join your list.
I’ve already mapped out what to do and in what order. Just follow the steps.
WHAT'S INSIDE
Email List Starter Kit
Everything you need to go from “I should start an email list” to having it ready to share.
No wondering what to create first or trying to piece it together yourself.
The templates are ready, the emails are written, and the training shows you how to connect it all.
2 Ready-Made Sign-Up Page Designs
Give people a simple place to join your email list.
Choose from 2 styles, one suits coaching, the other a digital product. Import in one click, edit your details, and your page is live. No code, no guesswork.
Matching Canva freebie templates
Create something useful to give people when they join.
Design templates that match your sign-up page. Open in Canva (free), add your words, download. Done. No blank page, no design decisions.
Step-by-step video training
See exactly how to put everything together.
Follow-along lessons covering every single step. What to click, where to go, what to type. Watch them all in under 40 minutes.
Welcome Emails Already Written
Know exactly what to send after someone joins.
You’ll get a warm welcome sequence ready to personalise for your business. Every new subscriber gets it automatically. You never have to do anything manually when someone joins.
NOT SURE WHAT TO GIVE AWAY?
I’ll help you choose that too.
Tell the Freebie Idea Generator about your business and who you want to attract, and it will help you come up with useful freebie ideas you could create.
Choose your favourite idea, then use the included Canva template to bring it to life.
MADE FOR · COACHES · COURSE CREATORS · DIGITAL PRODUCT SELLERS · SMALL BUSINESS OWNERS
NEUTRAL BUSINESS KIT
Email List Starter Kit
Start building your email list the simple way.
$7
One-Time Payment - Yours Forever
2 Pre-Designed Systeme.io Sign-Up Pages
Matching Canva Freebie Templates
Step-by-step video training (under 40 minutes)
Pre-written welcome email sequence
Freebie Idea Generator
Works with free Systeme.io plan (up to 2,000 subscribers)
Email support from Hayley if you get stuck
🔒 Secure checkout · Delivered instantly to your inbox
Reviews of my Lead Templates
Perfect for my lead magnet
I love this landing page template. It’s perfect for my lead magnet, and I was able to customize it super easily.
ANNA
Unreal Templates!
Thank you so much for helping my website come alive, wouldn't of been able to get this done without these beautiful templates!
KAYLEIGH
Great Investment
Hayley was great and these are great investment and I’m so happy I googled pre made funnels and didn’t have to pay anyone to do it for me
SHELBY
Totally Customisable
Beautiful sales funnel and really great instructions as well. Totally customisable with Canva templates for everything. I'm very impressed.
ANNA
Alternative to boring
Lovely alternative to the boring default templates that Systeme.io offers!
MICKI
Great Videos
Love the videos that go along with this beautiful theme! Thanks, Hayley. You rock!
KAREN
WHO MADE THIS?
Hello, I'm Hayley
I'm a website designer and online marketer and I've been running an online business for over 23 years. I'm also a wife, a mum, and someone who used to spend way too long wrestling with complicated tools.
A few years ago I found a much simpler way to build sign-up pages and run email lists; one that doesn't need a tech degree or a big budget.
I created this kit because I kept seeing the same thing: people who knew they needed a mailing list, but had no idea where to start and nobody walking them through it clearly.
So I put everything in one place. The templates, the training, the emails; all done for you. You just follow the steps.
FREQUENTLY ASKED QUESTIONS
Questions? I’ve got you.
No, not at all. This kit was made for complete beginners. The video walkthroughs show you every single step in plain language: what to click, where to go, and what to type.
If you can follow along with a YouTube video, you can do this.
A freebie gift is something helpful you give away in exchange for someone's email address. It could be a short checklist, a simple guide, a template, a quiz, anything useful to the people you want to reach.
Not sure what yours should be? My Freebie Idea Generator (included in the kit) will give you heaps of specific ideas based on your type of business, so you don't have to guess.
Systeme.io is the platform we use to build your sign-up page and send your welcome emails automatically. It has a free plan that includes up to 2,000 subscribers. You don't need to pay for it to use this kit. There is no time limit or trial period.
After you hit 2,000 subscribers it's still the cheapest email & marketing tool on the market at $17/month. By the time you reach that limit you will be ready to expand into more funnels and even a full website.
Canva is a free online design tool, think of it like a really simple version of Photoshop, but much easier.
The templates in this kit work with Canva's free plan. You just open the template, click on the placeholder text, type your own words, and you're done. No design experience needed at all.
Yes. To properly send email campaigns, you will need:
• a custom domain name (yourbusiness.com)
• and a business email address (hello@yourbusiness.com)
This is important for:
• email deliverability
• looking professional
• and helping your emails avoid spam folders
Free personal email addresses like Gmail or Yahoo can no longer be used for email marketing on any email marketing software.
Don’t worry though. I show you how to buy a domain name & email address inside the training. They are very affordable at approximately $7 for 1 year of your domain name and $1.70 per month for your email address.
The team over at Systeme will even connect everything for you for free.
Most people get their sign-up page live within a weekend. Some do it faster. The steps are broken into small, manageable pieces; so you can go at your own pace without feeling rushed or overwhelmed.
You can watch all the video lessons in under 40 minutes.
Yes, I made this for you. You don't need an existing audience, a website, or any previous experience.
Everything you need to go from zero to your first real subscriber is included in this kit.
Absolutely. All page designs are fully editable; you can change the colours, fonts, images, and wording to match your own style.
The training videos show you exactly how to do this, step by step. You don't need to know anything about web design, and absolutely zero code.
Honestly this is the most exciting moment! They automatically receive your free gift, then a short series of friendly welcome emails, all included in this kit, already written for you.
Everything happens on its own. You don't have to do anything manually each time someone subscribes.
YES! I am available by email anytime if you get stuck, I can help you with quick videos or screenshots to keep your project moving.
If you need more hands on help; I have a partnership with another Systeme creator who can take any of my templates and setup your full funnel or website for you.
Whichever you choose, you won’t be left alone to figure it out.
Hayley never ceases to amaze me with her creative process. There were two options within this product and I chose to use the ivory. Super simple to set up and it looks beautiful. Thanks again, Hayley, for inspiring me to do more.
Jody
31 May, 2026
Your email list doesn’t need to stay “one day.”
You can start building it today.
Social media algorithms change. Platforms come and go. Your email list? That's yours. This kit gives you the simplest possible way to start building it today.
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